The present scenario of the business is that it has achieved the record of high sales that have resulted from the email marketing directly. But as per the market adapts the techniques that were used in the past are not useful in the present scenario. Moreover, the use of the email is a case of the marketing is not dead or even dying but it is revolving continuously. On an addition, this year has witnessed some of the fastest adoptions of the mail marketing trends. It is also very certain that this email trend is going to rule email marketing in the coming year. The email trends that includes are:
• Increase in the use of mobile – After Google announced that their first move will be the mobile first indexing the pages that have the poor mobile experience are detected and are banned even the pages that have overlays or pop-ups are getting penalized.
• Use of the gated content – If you have opened a link in your mobile and eventually receives a notification that you have reached the limit of getting 5 free article of the month that let me tell you that this is nothing other than the gated content. It has been seen that in most of the cases you get a gated content in exchange for the email that you receive.
At the end, you must come to know about the realization of the less content but you must rely on the quality of the content.
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