Over the years business continues to record high sales resulting from email marketing directly. While most of the techniques used in the past aren’t useful anymore, the market adapts. The use of email in marketing isn’t dead or dying but revolving.
2017 has seen the fast adoption of the following email marketing trends. We are positive that these trends will rule email marketing in 2018. They include:
Adopting automation and ditching the use of newsletters
Email marketing is an important digital marketing strategy that is recording a high rate of migration towards automation. In automation, you have to use an automated email-series that is full value to teach your audience about a specific item that will arouse their interest.
The use of gated content
If you have opened a link and got a notification like this ‘you have reached your limit of 5 free articles a month’ you were accessing gated content. This is a technique applied for the site to sell more of its digital content. In most cases, you get gated content in exchange for your email.
Customers are asking for respectful pop-ups
And marketers are sending pop-ups their way, respectfully. Though there was a time when we thought the pop-ups are dead, you couldn’t hunt down the X button. Right now, the pop-ups don’t block your user experience, and they come embedded on your website. You can also trigger it when you click a link or when you exit the page.
More use of mobile
With Google announcing their move to mobile-first indexing, the pages with poor mobile experiences are getting banned while pages with overlays and pop-ups penalized.
You will also realize the use of less content but with emphasis on high-quality. You should also watch out for video marketing, taking list building off the website, and using recap email.
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